The author



In the mid-1980s, she arrived in Joinville as an undergraduate in architecture and urbanism. Interested in the built history, the impetus took her to photograph the urban and rural buildings. The relationship with the patrimonial reality allowed her to experience part of the history of the constituted landscape.

However, quite quickly, it came across that the private iconographic urban collection, registered in the 1980s, became dead, killed by consecutive demolitions and substitutions, transforming the already existing gaps in significant absences in the landscape. These losses occurred in the mid-1980s, 1990s, and 2000. Despite its incongruous routine, patrimonial preservation began to be discussed at a state level in the 1980s, becoming a matter of concern. Articles in the written media triggered part of the events from 2008 to 2011 and other related issues in 2013 and 2014.

With the greater intention of contributing to the preservation and visibility of the symbols that still remained in the landscape, at first, we worked on the dissemination for the preservation of cultural heritage with a purpose that was called “Learn to recognize” cultural goods. There was also a proposal for economic activity in order to provide financial support for preservation linked to tourism. These were alternatives to contribute to preservation practices presented to the Municipality with the essay: Preservation and Tourism in Joinville – Cultural Patrimony as paradigm of Sustainability, UnB 2009. Presented in 2010 in the 1st Ibero-American Colloquium of Cultural Landscape, Patrimony and Project, in Belo Horizonte. It was also part of the book of the University of Brasilia: Takes on the Sustainable Environmental Rehabilitation – Products of the editions of the Specialization Course “Reabilita”, in 2012.[1] From this monographic work, one of the proposals was put into practice, with the launching of the Architectural and Cultural Tourism itinerary of the city of Joinville 2010/2011, mapping and disseminating urban and rural heritage sites. At another moment, another material was developed under the focus of the importance of heritage education in sustaining cultural heritage, leading to the recognition, valuation and appropriation of cultural heritage with the presentation of the work: Learn to Recognize – Built Heritage Culture – experience in process in the city of Joinville / SC, in the 3rd Forum Masters and Counselors – 1st Symposium Municipalization of Patrimony and the challenge of Patrimonial Education. Belo Horizonte, 2011.[2]

Having a more in-depth research on the subject and advancing in the knowledge through the numerous researches, was developed the work: From the Migratory Processes and Economic Cycles to the Preservation of the Urban Landscape – Multiculturality in the Municipality of Joinville-SC, in 2013. It is therefore associated with the resentment due to the losses that occurred in the built landscape, reflected in the sentiment of the citizens who assisted the mental reconstruction of the fragments of the past and accompanied more than half of the local history. Once again the concern of making an alert and bringing contributions around the desire for permanence and appreciation of a beautiful, rich and diverse history that shaped ethnicities of cultural, economic, political and social eclecticism in a piece of territory; adding to the multicultural wealth, symbols and language in the context of the urban space where the assets are inserted in the structural axes of economic and social development.

The concern with the built heritage and the cultural landscape of the rural area culminated in the same year of 2013 with the work presented at the 14th Meeting of Geographers of Latin America – Peru, titled: Tourism and Preservation of the Rural Landscape in Joinville / SC / Brazil.[3]

After completing the dissertation in 2013, in the following year, worried about the rural patrimony, with the risk of disappearing due to the abandonment of investments and other occupation forces of this territory, the challenge was to document the rural area, being launched in October of 2015 the book: Cantos E(n) Cantos – Vivendo a área rural – Roteiro Turístico, Arquitetônico e Cultural Cidade de Joinville – free translation “Corners and Charm – Living the rural area – Tourist, architectural and cultural guide of Joinville city”.

Mentor and participant of the group “Friends of Memory – Rescuing the History of Joinville” started in July 2014.

This blog gathers the sum of studies, criticisms and contributions in favor of the preservation of the cultural landscape – urban and rural of Joinville.


1 MARTINS, Rosana Barreto e MEDEIROS, Elisabete de Almeida.
Preservação e Turismo em Joinville: o Patrimônio Cultural como 
paradigma da Sustentabilidade. In: Olhares da Reabilitação Ambiental 
Sustentável, Produtos do Curso de Especialização Reabilita. 
Marta Adriana Romero e Caio Frederico da Silva (Org.).
Universidade de Brasília, Brasília, 2012 - 1ª ed.
2 MARTINS, Rosana Barreto e PIMENTA, Margareth Afeche. Conhecer 
para Reconhecer – Resgate da Cultura Patrimonial Edificada: 
experiência em processo no Município de Joinville/SC. 3° Fórum 
Mestres e Conselheiros – 1° Simpósio Municipalização do Patrimônio 
e o desafio da Educação Patrimonial. Belo Horizonte, 2011.
3 MARTINS, Rosana Barreto e PIMENTA, Margareth Afeche. Turismo e 
Paisagem Rural em Joinville/SC/Brasil. XIV Encontro de Geógrafos 
da América Latina. Lima, Peru, abr. 2013.